Playfull: a game-discovery platform
Players discover games, complete missions and earn rewards they spend on Steam keys. I designed every page and the design foundation behind them.
I’m Paulo, a UX/UI and product designer from Brazil. I turn messy problems into clear products, together with the people who build them.
Players discover games, complete missions and earn rewards they spend on Steam keys. I designed every page and the design foundation behind them.
Instead of paying for many platforms full of features nobody used, we built exactly the tools the company needed, with AI, in one place.
A battle pass across many games, with rewards from each title and more than 50,000 players taking part at the same time.
From workshops with the client to a design system the studio kept extending.
Most of the time goes into the first and the last step. The middle got about 75% faster.
I work across time zones with people from different countries and cultures, and I’ve met a lot of them in person. Pick a city to see where.






“His approach to user experience is both methodical and creative, resulting in designs that are functional and engaging. His expertise in user research, collaborative spirit, and innovative design solutions consistently elevate our projects.”
“A strong ability to understand users which he translates seamlessly into intuitive interfaces. His designs are not only aesthetically pleasing but also functional.”
“A remarkable ability to grasp product requirements quickly and translate them into user-centered designs that exceed expectations. His disciplined approach ensures projects are completed efficiently, without compromising quality.”
“A humane and accountable leader. He was key to managing our projects and deliveries, creating processes and improving them, always prioritising speed and quality. He gave me direction at the start of my career.”
“An inspiring lead with excellent project management skills, attentive to deadlines and great at keeping team dynamics. An excellent designer with deep technical knowledge of UX/UI methods who always proposes creative solutions.”
“A critical eye for his own work and very careful in every decision. Talented in UI/UX design, in project work as much as in managing large projects and leading the team.”
“Solid UX/UI expertise, communicative, resolutive, creative, a leader who inspires and is always accountable for deliveries. Working alongside Paulo on the creative squad was a huge learning experience.”
I’d love to hear what you’re building and how I could help.