UX/UI and product designer from Florianópolis, Brazil. Almost nine years designing digital products, working remotely since 2020.
I’ve been designing digital products since 2017. I started in a public distance-education program at my university, grew into Head of UX at a product studio in Florianópolis, and since 2022 I’ve worked in-house with remote teams in Hong Kong and the US. Today I’m a Senior Product Designer at Playfull, where I designed the game-discovery platform page by page.
What I like most about design is the moment something confusing becomes obvious, and the people it takes to get there. I start from the problem, write down what success looks like, and stay close to engineering until it ships.
Away from the screen I ride my bike, travel the world and love getting to know different cultures and the people in them.
“Happiness is only real when shared.”
Alexander Supertramp
Design at the Universidade Federal de Santa Catarina: graphic, product and interface design, before “product designer” was a job title I knew.
My first time leading a team, while still at university: a multidisciplinary team, with people from design, illustration, video and web, on a public distance-education program for health workers across Brazil.
One of the studio’s first hires. It grew to 25 people while I was there, and I grew into Head of UX, leading the design team.
My first job for a foreign company: a game-discovery platform with 3,500+ titles, and a team spread across the world.
Playfull and Earn Alliance came together and I joined as Senior Product Designer. For the first year, the only product designer.
I start with the question. Interviews when there’s time, data and recordings always; the screen is the last thing I draw.
I write the spec: what we’re building, what we’re not, and the KRs that tell us if it worked. Engineers build it once.
I use AI to prototype closer to the real product, so the team can see and test ideas sooner. Engineers review and build it.
I defend the outcome. If the data says the screen is wrong, the screen changes.
Florianópolis, Brazil (UTC−3). Remote since 2020, with US and Asian teams since 2022; overlap with US Eastern covers the full morning and afternoon.
Senior UX/UI or product design roles, remote, in teams where design is part of product decisions.
Let’s talk about timing; I’m happy to plan the handover with my current team.
Yes, twice. At the university’s Distance Education Office I led a multidisciplinary team, with people from design, illustration, video and web. At abstrato.co I grew into Head of UX: I led a design team of nine, set OKRs and KPIs, and mentored juniors into project leads. At Earn Alliance and Playfull I wasn’t a lead, but I managed my own work: planning my demands, writing the specs and keeping the design roadmap.
Close and early. Before the design is final I share the spec, with the goal and the KRs, and a prototype, so engineers can point out what’s hard while it’s still cheap to change. During the build I stay around to answer questions and review what ships.
Mostly to prototype. With AI I can turn an idea into something the team can click through, not just look at, so we test it sooner. Engineers review it and build the real version. I also used it to build Nexus, our internal tools.
Every spec starts with the KRs that tell us. After launch I check them in Mixpanel and Google Analytics, and watch Hotjar recordings to see where people get stuck.
Interviews and usability tests when there’s time; analytics, heatmaps and session recordings always. The screen is the last thing I draw.
Yes. At Playfull I set up the design system the platform runs on and keep it growing with the product.
I defend the outcome, not the screen. If the data or the team shows a better way, the design changes.
With clear written handoffs. At Earn Alliance I co-designed the Ally Pass with another designer, eleven hours apart: one of us picked up where the other stopped.
Game discovery and rewards platforms, a battle pass, internal tools, and B2B and brand websites.
Portuguese (native), English (fluent, my daily working language) and Spanish (basic).
Before product: two years of branding and web design at the studio. See it on Behance
I’d love to hear what you’re building and how I could help.
